• Conducted the re-branding of G2M brand (corporate and private label packaging).
  • Designed a new pricing structure for G2M’s 10.000 products to improve gross margins.
  • Introduced a clear strategy for distribution of Vestel Group’s different brands (Vestel, Regal, Seg, Telefunken and Whirlpool) across different channels.
  • Improved the positioning of VESTEL brand in Turkey.  According to the Nielsen top-of-mind brand awareness study, Vestel was the seventh most recognized brand in Turkey in 2006.
  • Launched the B2B2C Vestel website (first in the sector) to sell Vestel products directly to consumers through the dealer network.
  • At Vestel, implemented a new IT infrastructure to track retail sales on-line and to make quick management and campaign decisions.
  • At Vestel, managed the Turkish company and its 1.000 store network in one of the toughest periods for the sector against Far Eastern producers and Big-Box retailers and protected Vestel’s LCD market share leadership.
  • Created REGAL brand by clearly defining a different distribution network, pricing system and branding.  Grew Regal brand to over 8 percent market share in white goods sector against formidable brands.
  • Managed domestic sales, marketing, export marketing, and product development totaling 85 million US dollars per year at Altınyıldız.
  • Introduced one of the first CRM (Database Marketing) efforts in Turkey and formed the customer database which included demographic and inventory information for over 450.000 Aygaz customers.  One of the first implementors of one-to-one marketing with Don Peppers / Broadvision in Turkey.
  • Managed one of the fastest growing e-commerce sites in Turkey from 100.000 members to 2.500.000 members in over one year with full search optimization and less marketing spend compared to its competitors.
  • Established product management for Tırsan (Europe’s third largest trailer manufacturer) with the widest product range amongst all competitors.  Helped to prepare a marketing plan and a new pricing approach while overseeing studies with Simon & Kuchner.
  • At Ekol, helped in establishing the new pricing system that reduced empty kilometers drastically between Turkey and Europe (Ekol has the largest market share).
  • At 1v1y.com, helped to write a crawler to track all competitor prices and made automatic pricing decisions.  Used big data analytics to re-optimize user experience and total sales cycle from browsing to check-out.